From the Denim Day Website (

What is Denim Day?

Click and download the Denim Day Poster

Download the Denim Day Poster

For the past 17 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Violence Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault. In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 27, 2016.

If you or someone you love is a survivor and looking for support, please consider the following resources:

National Emergency Hotlines

Rape, Abuse, Incest National Network:
800.656.HOPE (4673)

National Domestic Violence Hotline:
800.799.SAFE (7233)
800.787.3224 TDD

Counseling and Shelters

Sojourner Family Peace Center
24 Hour Hotline: 414-933-2722

New Insights, LLC
Counseling and Psychotherapy

Pathfinders Milwaukee
IF YOU ARE IN CRISIS, please call the following number for immediate assistance:
(414) 271-1560
Trained staff and volunteers available 24 hours a day / 7 days a week.

If you have access to a cell phone, but don’t have any available minutes,
you can still use that phone to dial the number below and contact us for free:
(866) 212-SAFE (7233)

Other phone numbers that may be of assistance:
Pathfinders’ Drop-In Center: (414) 271-1560
Shelter assistance for age 18 or over: Dial 211